Built for Army & Outdoors
Trust badges at checkout ? using the Plus checkout where the doubt actually hits
Most stores put trust badges on product pages ? but the doubt that loses the sale peaks at checkout, with the card in hand. Built a Shopify Plus Checkout UI Extension that places three deliberately-chosen trust signals right under the order summary: 60-day returns (risk reversal), free shipping (transparent terms + AOV nudge), 125,000+ customers (social proof).
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Built for Army & Outdoors
Checkout free-gift extension ? a Plus-only AOV lever, with the edge cases handled
Free gift over $125 at checkout, with a progress bar nudging the cart toward the threshold. Built as a Preact Shopify Checkout UI Extension (Plus-only). The real engineering is the guards: gift-card prevention, duplicate-gift prevention, cart-edit resilience. Built by me, iterated with Claude ? and I'm honest about both that and the fact I won't quote an AOV number I can't cleanly attribute.
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Built for Army & Outdoors
Google Drive folder creator ? batch SKU folders so the product team stops doing it by hand
Product images live in Google Drive folders named by SKU. Creating those folders one at a time was eating the product team's day. Built an internal tool: enter a prefix, let it auto-detect the highest existing number, say how many you want ? it batch-creates hundreds of correctly-numbered folders in one click.
Read case study →Image SEO + metafield sync across 4 stores ? killing the “do it four times” tax
Renaming product images to SEO standards across 4 stores (8-10 images each) and keeping metafields consistent between regions was eating the product manager's time. Built two webhook-driven systems: auto SEO image filenames on all stores, and metafield sync from NZ to AU/US/EU. Upload once, correct everywhere.
Read case study →Slow-seller detection ? escalating “unsold” tags so marketing can act on stale stock
No systematic way to see which products weren't selling. Built a webhook + daily job that tracks every sale and applies escalating Shopify tags ? unsold_30days, _60days, _120days, _180days ? so the marketing team can filter dead stock in seconds and target it deliberately.
Read case study →BrandSHD on OnBuy UK + Shopify Collective ? honest channel economics
Two expansion channels tested on my own Shopify store. OnBuy UK: tried it, stopped it (margins too thin on dropshipped perfume). Shopify Collective as supplier: active, NZD $9,254 from one retailer, 71 orders.
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Built for Army & Outdoors
Google Merchant Center ? 9,400+ products approved, 5 years sustained
Most Shopify stores have 20-40% of their catalogue silently disapproved by Google Merchant Center. AAO maintains 99.9% approval rate across 9.4K products ? actively managed for 5+ years.
Read case study →The MCP server behind this site ? built with AI tooling, honestly
I needed a way for Claude to manage my WordPress site directly ? building and updating it by hand would have taken weeks I didn't have. So instead of hand-coding it, I had Claude design and build a custom MCP server, debugged it collaboratively, and connected it. This site you're reading was largely built through that connection. This is how I actually work in 2026.
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Built for Army & Outdoors
Site switcher ? sending visitors to their local store without losing the product they’re viewing
US visitors landing on the NZ site. NZ visitors on the AU site. Wrong currency, wrong shipping, lost sales. Built a geo-detection popup that offers a redirect to the local store ? and crucially, if they're on a product page, it sends them to the SAME product on the local store, not the homepage. Plus a header switcher to change region from any page.
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