Built for Army & Outdoors
Cross-store reporting dashboard ? 4 Shopify stores, 7,683 SKUs, unified in NZD
Built a custom multi-store Shopify reporting platform from scratch. Aggregates 4 regional stores into a single NZD-converted view, with SKU-level cross-store performance, days-to-sell tracking, and inventory health ? replaces hours of manual Admin clicking + Excel work every week.
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Built for Army & Outdoors
Shopify Plus performance ? Core Web Vitals from red to green, 5 years sustained
When I started, every Core Web Vitals score was red ? CLS, LCP, INP all failing. Now all three are green and have stayed green for 5+ years. Plus a load-time drop from 4.3s to under 3s.
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Built for Army & Outdoors
Custom Klaviyo back-in-stock popup ? built after a third-party app failed silently
An app from the Shopify App Store stopped working. Support was unreachable for weeks. We estimate 10,000+ back-in-stock notifications were never sent during that outage. So I built our own. Running 3+ years with zero failures.
Read case study →HS code compliance ? built after customs started flagging products at borders
Three years ago AAO products started getting flagged by customs at borders ? missing or incomplete HS codes. Director's directive: fix it. I built a CSV-driven cron that pushes HS codes + country of origin to every regional store. Running stable since. Recently extended to handle different HS code formats per region (NZ/AU 6-digit, EU 8-digit, US 10-digit HTS).
Read case study →Purchase manager automation ? replacing a day-long Excel exercise with a Monday-morning cron
The manual version took a full day every week: export OOS from Shopify, consolidate variants in Excel, cross-reference the purchasing sheet, email the list, wait for replies, then manually hide products and create redirects in 4 stores. I automated nearly all of it. Now it's a 15-minute Monday review.
Read case study →Tagging eBay orders in Cin7 Omni so customer service can prioritise them
AAO lists on eBay AU and eBay USA via a Shopify app. Orders flow into Shopify, then into Cin7 ? but Cin7 has no native way to filter eBay orders apart from the rest. Customer service wanted to print eBay orders first. Built a webhook + cron pattern that adds an 'ebay' tag to Cin7 orders so they're filterable.
Read case study →BrandSHD ? automating supplier feeds + pricing for my own Shopify store
I always wanted to run my own online store. Started BrandSHD, found a fragrance distributor ? who handed me a CSV to import into Shopify every single day after manually adjusting prices. I kept forgetting. So I automated the whole thing: feed sync, product creation, inventory, pricing ? all on autopilot. Then did the same for 2 more suppliers.
Read case study →StarshipIt webhook ? sanitising customs labels so parcels stop getting held at borders
AAO sells outdoor and military gear. Some product names ? words like 'combat', specific gun part names ? were consistently flagging at customs and getting parcels held for inspection. All products are legal, but the delays and customer-service hassle were real. Built a private Shopify app + webhook that strips flagged words from the title sent to StarshipIt, while keeping the marketable name on the storefront. 300+ orders cleaned daily, runs unattended.
Read case study →AAOsync ? product, price + inventory sync across 4 Shopify stores (for one-off products Cin7 doesn’t manage)
AAO normally pushes regular products from Cin7 into Shopify. But there's a category of one-off products that live only in Shopify ? creating each of them 4 times by hand across NZ/AU/US/EU was eating product manager time. Built a webhook-driven sync: create once on NZ, auto-replicates to other 3 stores with FX-converted pricing. Inventory stays in sync across all 4 stores in near real-time. Running 3+ years, zero failures.
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